Monday, 13 December 2010

The Official Ralph Lauren 4D Experience - London

4D technology
On 10th of November 2010 Ralph Lauren blew everyone away as he used advanced video mapping technology projected onto the fa├žade of the designer’s flagships in New York and London to create an enormous “four dimensional”(4D) display celebrating the 10th anniversary of The technology combined art, music and fashion with larger-than-life sized images including four-story tall models and polo players, and iconic Ralph Lauren fashion accessories such as the Ricky Bag, ties and belts that wrapped the length of the new women’s flagship on Madison Avenue, gave the illusion that images were extending beyond the building and floating out into space toward the audience. This ground-breaking technology has been pioneered by the fashion industry showing how fast-moving and exciting the industry is. Without computers 4D wouldn’t be possible and we’d all be missing out on something extroadinary.

In my opinion Computers are incredibly important to the fashion industry. Without them we wouldn’t be able to create beautiful catwalk shows, glossy magazines or Ralph Laurens 4D masterpiece. Although there is controversy with computer software’s such as Photoshop, as some people believe it to be unnatural, it opens up an expanse of opportunities and creativity. The world of fashion and the world of computers have one thing very much in common. They both change. I can’t wait to see what will happen next. 

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